Outlined below are a few tips to assist with your blogging efforts.
- 300-500 words
- Use the first person or use an informal voice
- Be specific, avoid broad-scope topics
- Short paragraphs (no more than 5 sentences)
- Utilize key words throughout your post
- Avoid lengthy sentences (be aware of comma and semicolon usage)
- Select a topic that you would want to read about
Web users scan for information rather than reading content word-by-word, so we need to break down the text (see Web Writing vs Print Writing by Kerry Redshaw). Use short headings, lists, and short paragraphs to make content easier to scan. Here are a few ideas for writing easy-to-scan content:
- Use subheads. This breaks up your content into scannable chunks.
- Use numbered lists. These are fun to write and read.
- Have fun with formatting. Make good use of the bold and italic formatting options.
- Write like you talk. Blogging is different from your doctoral thesis or newspaper article. Blogging is about community. There needs to be a conversational flow to your content.
- Give people an opportunity to participate. Allow people to join the conversation through commenting or via social media.
For more information, see Best Practices for Writing for Online Readers (3/16/12) by David Copeland.