Phenomeno-what?!

Today, my teammates and I began conducting interviews using a phenomenological approach. Not familiar with this word “phenomenological”? Neither was I until about a year ago. Phenomenological research, when broken down, means the study of a phenomenon. The study that my teammates and I will be working on while in Texas aims to gain insight…

$3.50 for Primary Care?

It seems that we brought the Michigan cold with us as the weather suddenly dropped from a wam 86 degrees yesterday to a cold and rainy 40 degrees today. And so begins our PHAST South Texas experience. My group will be working with Dr. Suad Ghaddar from the University of Texas Pan American on a…

Branding the ACA

Marketing is not something that I think about very often, if at all, in connection with health care. Yet this has proved to be a difficult task faced when implementing the ACA, more commonly referred to as Obamacare. It’s amazing to think how much weight one word can carry, and the emotional response which it…